What you must understand is that the best online marketing strategy is a planned one.
What you do need to do is to ensure that you have a plan and then put it into action.
While there are enough and more resources around with regard to consultants and online marketing companies, you need to be knowledge yourself. This is why you should reach out and gain as much knowledge as you can before you delve in any further. The more knowledge that you do garner the better your chances of understanding what kind of state you and your company is in.
All in all, just make sure you stay ahead of the latest news by registering to various blogs and discussion boards. You will be thankful that you did, since they do offer you a plethora of information regarding all the best online marketing news.
Here's a great free resource, a bit edgy but very effective once you commit.
The Free 5 Keys Guide
As a TV & Radio personality for a few years Shifa has become a sought after speaker and online media consultant.